IN-BOARD Module – Risk, reputation and crisis management

Supervisory Boards – Risk, reputation and crisis management

April 16^th, 2026

Very inspiring session during the IN-BOARD program module organized by INSEAD Directors Network Netherlands at Hill Knowlton/Burson.

Anthony Hellegers and Annika van Loenhout shared perspectives on current boardroom challenges around communication, reputation, and stakeholder trust.

A few insights that particularly resonated with me:

• trust and truth are not always the same in today’s environment
• media outlets face intense competition, which can come at the expense of the quality of headlines and content
• in times of crisis, communication should address three things: care, action, and perspective

For boards, communication and reputation management are more strategic than ever.

Thank you Anthony Hellegers and Annika van Loenhout for an insightful and highly relevant session.

The IN-BOARD Program is a non-executive board program for INSEAD alumni by alumni, focused on better governance. For more information goto 🔗 https://directorsnetwork.insead.nl/program/